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Social Media Marketing Overview
Social Media Marketing (SMO) is the used to generate publicity to increase the awareness of a product, service brand or event.
SMO is similar to search engine optimization, with the goal to generate web traffic and to a site and increase awareness for a website.
In general, social media optimization refers to encourage more users to use and share links to the website across social media and networking sites.
The intention to develop SMO is to drive traffic to your Web site.