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The importance of Social Media can no longer be denied. A brand’s reputation can be made or ruined on these sites in a matter of hours. After a company’s website, its social media pages are checked. The Social Media pages often determine the credit worthiness of a brand.
Social Media can be considered as the most versatile channel for potent marketing of any brand. Many brands have established various accounts and pages on the various social media sites. However, such pages are not updated regularly or even effectively. The content on such social media pages is neither interesting nor relevant. Social Media Marketing is one of the first steps in laying the foundation of social web presence of a brand. It is crucial to pick the social media channels that will be accessed by the potential clients. Once the sites to market the product are finalised, relevant content is added and the marketing campaign is launched and the process of Social Media Optimization begins.