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Search engine optimization (SEO) refers to the method of improving the quality of your website to increase its visibility when people search for products or services that are related to your business on Google, Bing, and other search engines. The more visibility and higher rankings your web pages appear in search results the more you will be able to attract the attention of new and existing customers of your business.
Search Engine Marketing (SEO) is a free marketing method for generating traffic to a website. SEO is an essential component for digital marketing since users conduct trillions of searches each year, usually with commercial goals to discover information on products and services. It is usually the main source of the traffic to digital for company brands and is a complement to other channels of marketing.