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What is SEO - Search Engine Optimisation
It is is a process with the help of some steps we can improve or increase website trafic and organically improve search rank.
It is not just a new course, its been around 20 years, but it gaining poppularity recently beacause more competitor for any comapany and to prove their existance in digital word they need to rank top or visible when poeple search on internet. SEO can only help them in this case.