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A Search Engine optimization is like Google consists of a crawler, an index, and an algorithm.. Google includes a specific rule that decides which pages are shown during which order. It’s vital to own a basic understanding of how Google and most different search engines use links. In addition, they use the number of links pointing to a page to determine how important that page is. Both internal links , as well as external links, could help in the ranking of a website in Google. Search Engine optimization – SEO is the profession that tries to optimize sites to create them seem in a very high position within the organic search results. It is the method of obtaining traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.