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SEO-Search Engine Optimization
SEO is the best opportunity for small businesses to promote their products or services on search engines like Google & Bing with no charges to be paid to them. What makes it challenging is to get top ranking on search pages. SEO may target different kinds of searches, including image search,video search, academic search,news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content,and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.Promoting a site to increase the number of backlinks, or inbound links.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.