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SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. To understand what SEO really means, let’s break that sentence down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in products that you offer. The quantity of traffic: Traffic will be better on your website’s SERPs. Organic results: In many SERP’s, Ads make up a significant portion. You don’t have to pay for any ad because seo gives an organic results.