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Through SEO Aim Point’s Search Engine Marketing services, improve the user’s interaction to your website by increasing its visibility and ranking in search engines. Search Engine Marketing is the set of marketing activities to achieve certain objectives in the search engines, both by improving the visibility of a website among the results of organic positioning and by purchasing sponsored links or the mixture of both strategies or other campaign-related advertising and pay per click campaigns.
SEM is a set of tactics aimed at improving the ranking of a website in the pages of the search engines or in any case to improve accessibility through search engines. SEM blends organic (i.e., free) search engine optimization (SEO) with paid search or pay-per- click (PPC) advertising to increase exposure for your Web site.