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Pay-per-click (PPC) marketing: is a paid search model that is used to raise brand awareness, promote brand offerings, and gain immediate traction with specific audience segments. Advertisers with PPC only pay when a user clicks on the PPC ads, hence the name pay-per-click. When most people hear or discuss pay per click, they immediately think of Google PPC. However, pay-per-click advertising extends beyond Google search engine results pages (SERPs) and the Google Display Network. Pay per click is also used by social media sites such as YouTube, Facebook, Pinterest, and LinkedIn. PPC enables marketers to strategically place advertisements on a variety of online marketing platforms in order to make their products and services highly visible to their target market. This means that the advertisements you see on the internet are pay per click ads.