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Using a search engine seems like an easy thing to do. Just type what you’re looking for and then the magic of the internet brings you what you need. It all happens so fast we barely have to wonder how all this is possible. What do search engines use to bring you the information you need at your fingertips?
Better yet, how can you use search engines and its tools to bring in more business?
Almost everyone that has a website uses search engine webmaster tools and the one most commonly used is the Google Webmaster Tool. A webmaster tool is like the brain or the nerve center of the website. It defines what a website can do and processes the information it gathers in order to respond.
Is it complicated to use if you don’t have a technical background? Yes. But it’s important to know what it can do. Then, you’ll understand how these tools are used for your business.