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Introduction to Web Analytics. Learn the differences between Web Analytics and Social Media Analytics. Overview of various Web and Social Analytics tools. Web Analytics industry growth and opportunities. Market share of Web Analytics tools01 Introduction to Google Analytics. Setting up GA account and implementing tracking code on your website and mobile app. GA account setup best practices. Understand how GA tracks the data. Detailed walk-through of GA interface. Know how to setup users and permissions. Know the Differences between GA and GA 36002 Learn more about GA account, property and views. Know what are filters and how to apply them. Structure your GA account to match the needs of your business. In-depth training on Audience, Acquisition and Behavior overview and full reports. Understand which reports to look for your specific needs03 Learn how to link your Google Ads, Adsense, Ad Exchange and other products with Google Analytics. Know how to track the performance of your marketing campaigns in GA. Understand how Google Marketing Platform Integration works. Setup goals and E-commerce tracking to better understand your customer's journey and track conversions04 Learn to customize your GA account through Custom reports, dashboards, dimensions and metrics. Introduction to Google Tag Manager and understand how it can be used along with GA. Overview of Google Optimize and learn how to run experiments in it. Understand the insights provided by GA to get the most out of your GA account05 Take assessment after each module. Participate in interactive discussion and Q&A sessions to clarify your queries. Walk-through of Google Analytics Academy. Learn practically through GA demo account. Mock certification exam before the final Google Analytics exam. 100% assistance will be provided to get GAIQ certification06