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Google Adword Course

Google Adword Course - Xplore Institute

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Course Description

PPC Google Adwords Training Course in Surat

Xplore institute situated in Surat, Gujarat is among the Best Pay Per Click Training institute provides you with a comprehensive Pay-per-click training program which will allow you to achieve greatest from your advertising and marketing campaign. Pay per click (or PPC in short) is a kind of online marketing and advertising in which you only have to pay whenever someone clicks on your advertisement. Along with Search Engine Optimization (SEO), it is considered one of the key strategies online marketers can utilize to get visitors to their sites.

A well-constructed as well as maintained Pay per click marketing campaign can greatly increase a company’s ROI (Return over investment). Our Pay per Click Training Course requires the sophisticated elements of an effective Paid advertising campaign and then splits them into understandable methods which can be used on your own personal Google Adwords Pay per click advertising marketing campaign.

Why to Join Xplore Institute for PPC Google Adwords Course?

Our Google Adwords PPC training course is best for people that are excited about getting comprehensive practical knowledge in paid website marketing tactics. This training program offers an in depth as well as practical strategy to creating, structuring as well as handling a profitable as well as affordable SEM marketing campaign. Our Google AdWords Course Training in Surat generally targets the top 3 search engines – Google, Yahoo as well as MSN Bing. This training course will give you all the practical elements of Google AdWords, focusing on best methods for PPC marketing campaign structure, keyword choice, advertisement placement choices, as well as innovative optimization.

Due to increasing need for AdWords Online marketers around the world, experienced Pay per click advertising experts can manage the luxury to select as well as choose their job opportunities. Anybody can likewise use these types of skills to start their unique entrepreneurial start-ups that are beneficial

Topics Covered in this Course:

Adwords Account Setup

  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords

Creating Campaign

  • Adgroups and keywords
  • Understanding purpose of Campaign
  • Account Limits in Ad words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)

Adwords and Keywords

  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters

Display Marketing Network

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

Ad Formats and Ad Guidelines

  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

Website Optimization Tools

  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing
  • Conversion Tracking
  • Dimensions Reports
  •  Google Analytics Tools

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Institute Overview

Xplore Institute
Pune, Maharashtra, India
5 Current Posted Courses

Xplore institute is one of the best digital marketing training institute in Surat. The skilled trainers of the institute are sharing their extensive theoretical and practical knowledge with their students for two years. Students might come with... Read More

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