Course Detail

DIGITAL MARKETING - OVERVIEW AND BASICS

DIGITAL MARKETING - OVERVIEW AND BASICS - DSIM Hyderabad


Course Detail


Course Description

What is it?

In simple words digital marketing as its name signifies is marketing over the internet through various digital devices. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.

As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.

 

What is
Digital Marketing Overview?

Definition

When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.

Process

Digital Marketing consists of a 6 step process �

  1. Visibility
  2. Bringing targeted traffic
  3. Engagement
  4. Lead Generation
  5. Measurement
  6. Retention

 

Benefits

This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

 

Institute Overview

Hyderabad, Telangana, India

About DSIM Who we are? DSIM School of Internet Marketing is a Digital Vidya Company and a trademark of "Engaging Ideas Pvt. Ltd." It is a leading Internet Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students. What w... Read More

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