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Digital Marketing course overview. This is 100% practical driven program that helps you land in your dream job easily. Of the Fee you pay 30% will be put in your accounts for practical spend as this knowledge improves you chances of getting your dream job 10x times. The course focuses on the digital media ecosystem and takes a holistic view of modern marketing. Thus, creating a balance between the qualitative aspects of developing a brand and the more quantitative aspects of sales and marketing, such as sales cycle, lead nurturing, market experimentation, social media metrics and analytics.