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Optimizing meta tags is a crucial aspect of on-page SEO. It enables search engines to gather essential information about a webpage's content and improve its rankings on the search engine result pages (SERP). By using relevant meta tags, search engines can understand the content of a webpage and its relevance to particular queries made by users. Meta tags are particularly valuable for local businesses as they can include relevant keywords such as "Digital marketing course in Kota," which can help improve the visibility of their site on SERPs. Therefore, it is essential to create unique and relevant meta tags for each page of the website to enhance its online presence.