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The inclination towards online means of purchasing has led the businesses into realizing that in order to survive in the cut throat competitive world they have to take the aid of digital marketing. This is especially more true for businesses that are breeding in the bigger cities throughout the country. The definition is both easy as well as difficult. Easy because simply put, digital marketing is the way to promote your products, services or your brand through online mediums in order to extract maximum benefits from it. While many people are aware of only a couple of ways of digital marketing, there are dozens of ways in which you can promote yourself.