When was the last time you thought to buy a product by seeing a Poster or through an advertisement on newspaper or magazines? Nowadays we mostly overlook these things. With the evolving technology we all are switching towards the digital media. The advertisement through various digital channels such as search engines, websites, social media or email is known as Digital Marketing. Be it be a small or big business, everyone is trying to capture the online marketplace and promote their Brand. Various digital marketing strategies such as SEO, Content Marketing, Social Media Marketing, SEM, PPC or Email Marketing are being used. These helps them to seek Real-Time results related to Website Traffic, Lead Generation, Conversions etc. Digital Marketing is such a powerful platform that it has transformed the way of engaging with the customers. It is a cost-effective solution to communicate and engage with your ideal target audience.One can sit at home and expand the business not only at local levels but at international levels.
We all use Social media sites such Facebook, Twitter, Instagram etc. These were made with an idea to connect and keep in touch with each other right? But Digital Marketing being a multi-channel approach has even converted the medium of socialising into the medium of advertisement. It uses the profile data and delivers advertisements directly to individual users. The advancement is to such an extent that one can target specific age group, locations, income levels and much more. Everyone wants that they should be on the first page of the search results of the search engines, for this various optimization techniques are there. Some of them are paid while others are free of cost.
These techniques are broadly classified as:
a. On-Page Optimization : It mainly deals with what is present on your site.