Course Detail

Digital Marketing Course - Apponix Academy

Course Detail

Location:

Pune, Maharashtra, India
Institute:

Apponix Academy
Education Type(s):

OfflineOnlineCollege Campus
Education Level:
Qualifications:
Payments Options:
Study Materials:

Yes - Provided by Institute
Hostel/PG Facilities:

Yes
Placement Facilities:

Yes

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Course Description

Digital Marketing Course Objectives

To have a strategic understanding of digital marketing, its best practices and advanced tools and technologies
Get to know the blending of digital and offline marketing in perfect proportion
Creating and organizing of digital marketing plan and its budget:
Learning tools assisting in digital marketing viz. Google AdSense, Landing Page Techniques, Google Analytics and PPC
Know the suitable requirements to set objectives and the evaluation of digital marketing
Review, prioritize and re-organize the plans aimed at boosting the customer acquisition.
Learn different strategies to be implemented in digital marketing
Realize the factors resulting practical success and improve the outcome and productivity of digital marketing.
Blogging and generation of Leads
Learn different types of marketing: Content Marketing, Webinar Marketing, E-mail Marketing, Affiliate Marketing and Social Media Marketing

Digital Marketing Course Syllabus

Digital Marketing Topics - Pro (40 Hrs)

1: Digital marketing Introduction

Introduction to Digital marketing
Comparison of Traditional and Digital Marketing
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital Marketing strategy for websites
Challenges in Traditional Application

2: Blog Marketing

What is blog?
Types of blogs
Benefits of blogging
Creating a blog
Blog marketing

3: Website Designing with CMS

Basic Information on Websites
Benefits of having a website
Steps to create a website
Platforms available to create a website
Create brand new website using CMS
Web site Concepts
Introduction to domain names
Choosing a right hosting company and domain
Analyzing a website
Web site maintenance and management
Mobile sites

4: Search Engine Optimization (SEO)

Introduction to SEO
How Different types of Search engines work?
Steps for SEO
Funnel of SEO
Understanding Google Algorithm
Types of SEO
On page SEO
Off page SEO
Managing Tags
Website Audit
Google Webmasters Tools (Web Console)
Keyword Research Process
Competition Analysis
Google Keyword Planer
On page Optimization strategies

Landing Page Techniques

Elements of landing page
Acquiring stunning landing pages
WordPress themes & plugins
CTA placement & optimization
Landing page from third party sites

Off Page SEO

Off Page Optimization Local SEO Strategies
Benefits of Using ROBOTS.TXT
Advantages of Sitemap
Use of .htaccess file in SEO
canonicalization in digital marketing
Social Bookmarking & Social sharing.
Blog commenting.
Guest posting.
Forums Submission.
Infographics & Image submissions.
Video Submissions.
PR (Press Release) Submissions.
Document and PPT Submissions.
Directory Submissions.
Classified Submission.
Article Submissions.

Content Marketing

What is content marketing?
Benefits of content marketing
What is plagiarism?
Content writing standards
Social media content

5: Google My Business (GMB)

What is GMB?
Importance of GMB in digital marketing
How to create a Google My Business page?
Listing services in GMB
Product listing in GMB
Store location management in GMB

6: Social Media Marketing

Basics of social media marketing
Social Media Platforms
Social Media Optimization
Hashtag & Viral strategy
Facebook page, group, events creation
Facebook marketing
Facebook Paid advertising
Instagram profile creation
Business account handling
Running ads in Instagram
Twitter profile creation
Creating ads in Twitter
LinkedIn Profile management
LinkedIn Profile management

Whatsapp Digital Marketing

Whatsapp marketing for business
Communicate better using texts, imagestudio,videos
Increase audience engagement

Lead generation

How to create your ‘Bribe‘ offer
How to create A high Converting page
Joining give away events
Adding your offer to Thank you page
Ad swaps- from third party sites

Hashtag Viral Marketing

How to use Hashtags for your business?
Find hashtags related to the main key-board
Research Trending Hashtag
Hashtags on Facebook & Twitter to generate traffic
Tracking your Hashtag
Tools to detect hashtag strength

7: Youtube Marketing

Understanding Youtube marketing
Youtube channel creation
Youtube ads management
Video optimization
Promoting on YOUTUBE
Monetization
SEO for youtube
Youtube Analytics

8: Google Ad Sense

Planning a website for AdSense
What is Google AdSense?
Implementing Ads in a Website
Managing payments

9: Affiliate Marketing

What is Affiliate Marketing?
Types of Affiliate Marketing
Making Money using Affiliate Marketing

10: Google Analytics Topics

Basics of Google analytics
Tools for website analytics
Installing Google Analytics
Parameters of Google Analytics
Reporting and Analysis

11: Email Marketing

Benefits of email marketing
Basics of Email Template Structure
Setting up email campaigns

12: Search Engine Marketing (SEM)

Understanding Search ads and Display ads
Local advertising
App install Ads

Mobile marketing

What is mobile marketing?
Best practices of mobile marketing
Types of mobile marketing

PPC (Pay Per Click)

What is Pay Per Click (PPC)?
Importance & Benefits of PPC
Pay -per-Click Providers
Understanding Google AdWords
Google Adword Structure
Setting up PPC Campaign
PPC campaign Navigation
Understanding “Click-through Rates”
Understanding impression, Cost/Conversion, Tracking code?
Google Adword Networks
Search Partners Networks
The 'Powered by Google' attribution
Network Campaigns
Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

13: Freelancing

What is freelancing?
How to become a freelancer?
Freelancing websites
Best practices in freelancing
Registering on freelancing websites
Forum promotions
How to get four first freelancing project?

14: Internet Marketing Strategies

How to start a digital marketing agency?
Approaches and Strategies to convert your prospective leads to clients
Target Oriented Marketing with Analytics

15: Digital Marketing Certifications

Introduction to Google Certifications
Google analytics Certification
Google AdWords Certification

Advanced Digital Marketing Topics - Expert (20 Hrs)

1: CMS

Basics of CMS
Use of WordPress CMS?
WordPress Installation
Understanding the Dashboard
SEO specific plugins

2: Online Reputation Management

What is Online reputation management
Why business needs online reputation
Focus areas in ORM
ORM strategy

3: Google Data Studio

What is a Heat map and its importance?
What is a scroll map and its importance?

4: Live Streaming

Learn to use live streaming for online branding
Configuring broadcast settings
Different types of broadcast
Create a scope
Promote & interact with your viewers

5: Webinar Marketing

Webinar marketing & benefits
Logistics, Direct interaction
Launch feedbacks, webinar platforms
Webinar tools and services
Guidelines to a successful webinar

6: Media Buying & Selling

Media planning & Optimization
Programmatic Media buying
Selling & service providers
Media buying campaigns & steps
10 Do’s for a successful media campaign

7: List Building

List Building techniques
How to design your squeeze page for maximum conversions?
Split testing your squeeze pages
Setting up your Broadcast Schedule
Launching your list building campaign

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Institute Overview

Apponix Academy

Pune, Maharashtra, India

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Setting a benchmark in the industry, Apponix Technologies Private Limited is the most innovative Training and Recruitment Company strategically located in Bangalore, delivering classroom and online trainings across India, UK and USA. What We Focus O... Read More

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