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Business models are the foundational structures that define how a company creates, delivers, and captures value. They serve as a blueprint outlining the core aspects of a business, including its revenue streams, customer segments, channels, and cost structure. Various types of business models exist, ranging from traditional approaches like product sales and subscription models to innovative concepts such as the sharing economy and freemium models. The choice of a business model depends on the nature of the industry, target audience, and the unique value proposition a company offers. A well-crafted business model aligns the organization's activities with its strategic goals, fostering sustainability and adaptability in an ever-evolving market. Successful companies continually assess and refine their business models to stay competitive and meet the changing needs of their customers.