Course Detail

Course Description

It's no secret that the iGaming industry booms with thousands of new players every year. People worldwide can't get enough entertainment, and this is the best time for you to be in it. But that doesn't mean you can just create an ad and sit back. You need to have a planned strategy that can provide a boost to your online iGaming traffic. 

And if you're unsure or lost, you're in the right place. With this blog, we'll break down a few trending marketing tactics that you can use this year and in the coming year. But first….

Things to Know About iGaming Traffic 

iGaming traffic simply refers to the users who come over to your gaming website through your marketing. But with the increasing competition in the iGaming industry, finding this traffic is harder than ever. To get somewhere, you will have to know about your audience and their behavior extremely well. 

Based on how you achieve this traffic, iGaming traffic can be classified into the following:

• Organic traffic- when people find your website through organic searches via search engines 
• Paid traffic- when you find people by targeting their demographics, location, and other behavior 
• Social media traffic- when people are directed to your website through social media sites. 
• Email traffic- when you make people engage by sending them online iGaming ads

Just remember that not all traffic will be useful to you. Many users will accidentally click on your ads and even revert from your site after browsing it for hours. What's valuable are the users who sign up and turn into real players. Quality traffic can be easily achieved when your targeting criteria aligns with your audience. 

Effective Marketing Tactics to Boost Your iGaming Traffic 

PPC Advertising for Convertible Traffic

One strategy that will never go out of trend is PPC. PPC for iGaming ads is a powerful tool that lets you reach to buy iGaming traffic when they search for a game that you have to offer. You pay either for every click, every conversion, or for 1000 impressions of your ad. 

Traffic received from PPC is highly convertible as the ads are only seen by users who are actively searching for it. The intent here is extremely strong.

Let's take an example. If someone searches for 'online poker games' and your ad specifically targets this keyword and wins the bidding auction, it's your ad that will be displayed to them at the top. So if you want quick and convertible traffic, this tactic is for you. 

Set Up Affiliate Programs

Practically speaking, affiliate marketing is a win-win situation for both advertisers and affiliates. Advertisers pay the affiliates when they bring in an agreed number of players. 

The process looks something like this: iGaming advertisers start an affiliate program by deciding the payout models based on the conversion flows. Users who enter this program are given a personalized code or link through which they can promote. 

Once someone registers with the iGaming website using the same code or link, it will be counted as a successful referral. From here on, the affiliates' earnings will depend on how much the player they brought in participates. 

Integrate Playable Ads 

What's a better way to promote your game than letting users get a trial of the game itself? You have probably seen ads on apps and websites that give you a free test drive of the game and later direct you to their website. These ads are a form of interactive advertising and are called playable ads. 

Such playable ads have been gaining immense popularity in the iGaming advertising industry in recent years—and for all the right reasons. They give potential players a complete experience of what the gaming experience could be like, ultimately increasing conversion rates.

Partner Up With Programmatic Ad Networks 

Partnering with programmatic ad networks is becoming a requirement nowadays. With them, you can automate your bidding, and the algorithm will place your iGaming advertisements in the best places that fall within your budget and objectives. 

But that's not all. Most programmatic ad networks provide multiple other tools and enhancement features to help you prepare your campaign for its full potential. You can conveniently create a comprehensive strategy, starting with setting up your campaigns and then launching, constantly checking, and eventually optimizing them. 

Complement with SEO 

A major proportion of your iGaming traffic can be turned into organic if your SEO strategy is robust. And the best part? It doesn't break your wallet. 

SEO for iGaming is a long-term strategy that improves the visibility of your game or casino website on the SERPs. Once you have made it to the organic search listings, you can easily drive more traffic to your platform and convert them to paying players. 

To improve your SEO, start by creating compelling content and placing relevant keywords within it. Pay attention to the internal and external linking system, and keep your website's performance and user experience in check. SEO can do wonders when combined with PPC. 

Stay in Touch with Emails 

Constant communication with your igaming advertising. You can easily nurture new leads and keep in touch with existing players by sending out game updates, event invitations, and exclusive offers. 

Since emails from iGaming businesses are very likely to be considered spam, you need to personalize them. You can do this by addressing the receiver by their name, providing some valuable information, avoiding using triggering words, and timing the frequency well. 

You can even use the player data to send out personalized recommendations that are tailored to their interests. 

Consider Social Media 

Another major source of iGaming traffic is social media. Through social platforms, you can promote your iGaming app and website using stunning graphics and videos. But remember that posting isn't all. You will have to reply to comments and answer messages in time to nurture engagement. 

As social media is a great form of entertainment, promoting your iGaming business through social ads can also be a great idea. You can share tips on gaming, live stream your tournaments, highlight game reviews, and ask for opinions and feedback. 

Engage with the Gaming Community 

Gaming communities on platforms like Discord, Twitter, and Twitch are where the real dedicated players are. They are ten times more likely to try out your gaming website, but the challenge is approaching them. 

If you're thinking of entering a community and straightaway dropping your website link there, you're going to be kicked out. What you need to do is warm up to them by interacting and gradually introducing your business. 

Communities are a two-way street. To promote iGaming Business your own business, you can also grasp a lot of insights into your audience. Knowing what they like, expect, and find challenging can help you improve your iGaming advertising by a lot. 

Conclusion 

In the end, boost iGaming traffic within your budget while keeping up with the legal compliances. It can either be through paid advertising, organic advertising via SEO, emails, and even social media. All you need to know is where your audience is, what the advertising regulations look like, and how you can overcome them to reach your audience. 

And if you ever need assistance with iGaming ad services, 7Search PPC is always there to help you out.