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PPC is a highly productive method of advertising on both search engines and websites. With PPC (pay-per-click) advertising you only ever pay when a user click on your ads, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspending.
If you have never run PPC adverts before, then you have yet have to experience the benefits of having ads in front of your target audience within minutes of launching a campaign.